The anatomy of great marketing materials...

The message is the oxygen - it is the life of your materials. If done right, it can truly take on an organic quality creating a responses and ultimately generating revenue. It is the most important piece. Without a great message your materials will be stale and lifeless.

The design and quality of the print is the body and outer attire - it is the appearance of your materials. Just think about the job interview process - 2 candidates with the exact same skill level walk in - one is dressed professional, has on the right attire to fit the company they've applied for, and looks like they would fit in? Chances are the candidate that looks the part - gets the part.

www.design-print-simple.com

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Inspired Graphic Designs (Division of DPS) named an official designer for the Sugar Land Legends, American Basketball League Team

Houston, TX - (1/23/13) Inspired Graphic Designs (IGD), a division of Smith & Dean, Inc. dba Dean's Professional Services, has been named an official designer for the Sugar Land Legends, member of the American Basketball League (ABL). IGD will be responsible for team game schedules, game day programs, and signage materials.

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Podcasts = Free Tools & Tips - I was missing it all along!

Not that great (FREE) story telling, life happenings, and mini novels aren't great, because I do happen to frequent those as well, but what I am discovering are those podcasts that are FULL of great resources, tips and tools for you to navigate through whatever industry you'd like. 

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